R4A Music

Role: UX/UI Designer · Researcher · Concept Developer · Social Media Campaigns · Digital Advertisements
Tools: Wix Editor · Wix Studio · Illustrator · Photoshop · Canva
Timeline: June - November 2024

Achieved a +40% lift in user engagement through data-informed strategy; utilized Meta analytics and dashboard metrics to guide continuous site improvements and campaign focus.

Spearheaded the consolidation of 4 brand sites into one responsive platform (desktop, iPad, mobile).

Grew the "Artists for Music" social community via targeted campaigns.

Startup

R4A Music began as four separate businesses.

1. Touring 4 You (T4U)

2. Run 4 Artist (R4U)

3. Merch 4 You (M4U)

4. Artist 4 Music (A4M)

Each managed independently by the founding members.

I was initially assigned to create social media ads, Graphic posters, Web banners, Music packs, worked with WIX Editor to change/add all these elements on the web page which non-designers had created.

I realized that the brand needed to set a tone for its branding. I worked on the website of R4A music and made the websites user friendly, improved site navigation, and simple similarly I was given the task to create T4U from scratch.

Opportunity

Since the founders decided to consolidate their 4 brands under one umbrella of R4A Music I along with the team of design strategist, SEO and a Graphic Designer started to work on it from scratch while conducting insightful research and group discussions.

My Role

• User Interviews (existing artists)

• Competitive Analysis (Gyrostream, MGM Distribution, Distro Kid)

• User Flow, Wireframe

• Brand Activation, launch Ideas

• Brand management of R4A Music Artists

• Website Design launch with mobile, iPad, desktop all sizes adaptability.

R4A Music Website Launch

Artists promotion campaign

Outcome

The unified R4A Music platform launched successfully, merging four distinct sub-brands into one cohesive digital ecosystem. A responsive website was delivered across desktop, tablet, and mobile, alongside consistent branding assets and social media campaigns that amplified R4A’s online presence.

Impact

✅ Achieved a 40% increase in user engagement after launch.

✅ Strengthened brand identity, making R4A Music recognizable as a single professional hub for artists.

✅ Enhanced usability and navigation across digital platforms, improving the overall artist and user experience.

✅ Supported marketing campaigns with tailored visuals, increasing reach and visibility within the music community.

What I Learned:

• Gained experience managing brand unification across multiple sub-brands.
  

• Strengthened ability to keep user needs central to design decisions.
  

• Sharpened skills in UI/UX workflows, competitive research, and responsive design.
  

• Built confidence in cross-functional collaboration with strategists and designers.
  

• Learned how design decisions directly influence engagement and trust in the fast-paced music industry.