R4A Music

Role: UX/UI Designer · Researcher · Concept Developer · Social Media Campaigns · Digital Advertisements
Tools: Wix Editor · Wix Studio · Illustrator · Photoshop · Canva
Timeline: June - November 2024

+40% user engagement after the launch of R4A Music website

4 brand sites merged into 1, responsive rollout across desktop, iPad, mobile.

Ran the social media page for Artists for music by conducting various campaigns

Startup

R4A Music began as four separate businesses.

1. Touring 4 You (T4U)

2. Run 4 Artist (R4U)

3. Merch 4 You (M4U)

4. Artist 4 Music (A4M)

Each managed independently by the founding members.

I was initially assigned to create social media ads, Graphic posters, Web banners, Music packs, worked with WIX Editor to change/add all these elements on the web page which non-designers had created.

I realized that the brand needed to set a tone for its branding. I worked on the website of R4A music and made the websites user friendly, improved site navigation, and simple similarly I was given the task to create T4U from scratch.

Opportunity

Since the founders decided to consolidate their 4 brands under one umbrella of R4A Music I along with the team of design strategist, SEO and a Graphic Designer started to work on it from scratch while conducting insightful research and group discussions.

My Role

• User Interviews (existing artists)

• Competitive Analysis (Gyrostream, MGM Distribution, Distro Kid)

• User Flow, Wireframe

• Brand Activation, launch Ideas

• Brand management of R4A Music Artists

• Website Design launch with mobile, iPad, desktop all sizes adaptability.

R4A Music Website Launch

Artists promotion campaign

Outcome

The unified R4A Music platform launched successfully, merging four distinct sub-brands into one cohesive digital ecosystem. A responsive website was delivered across desktop, tablet, and mobile, alongside consistent branding assets and social media campaigns that amplified R4A’s online presence.

Impact

✅ Achieved a 40% increase in user engagement after launch.

✅ Strengthened brand identity, making R4A Music recognizable as a single professional hub for artists.

✅ Enhanced usability and navigation across digital platforms, improving the overall artist and user experience.

✅ Supported marketing campaigns with tailored visuals, increasing reach and visibility within the music community.

What I Learned:

• Gained experience managing brand unification across multiple sub-brands.
  

• Strengthened ability to keep user needs central to design decisions.
  

• Sharpened skills in UI/UX workflows, competitive research, and responsive design.
  

• Built confidence in cross-functional collaboration with strategists and designers.
  

• Learned how design decisions directly influence engagement and trust in the fast-paced music industry.